English 
French 
German 
Italian 
Spanish 
Portuguese 
Japanese 
Korean 
Chinese 
Arabic 
Da Nang is gaining international recognition ahead of 2027, appearing in travel recommendations from Lonely Planet, Skyscanner and Priceline. Its combination of coastal relaxation, cultural heritage and local experiences offers promising opportunities for international travel partners.
Da Nang Attracts Growing International Attention for 2027
As international travellers begin planning their 2027 holidays, Da Nang is attracting attention from several influential travel platforms, strengthening its position as a destination to watch in Central Vietnam. The city has been selected for Lonely Planet’s Best in Travel 2027, ranked seventh in Skyscanner’s trending destinations for the UK market and included in Priceline’s Top 10 Places to Travel in 2027. These recognitions come from different perspectives, combining editorial recommendations with consumer search trends. Together, they highlight Da Nang’s appeal as a destination offering beach relaxation, cultural exploration and diverse local experiences.
For international travel agents and tour operators, the growing visibility creates an opportunity to introduce Central Vietnam through itineraries that offer more than traditional beach holidays.
Three International Travel Platforms Highlight Da Nang
Lonely Planet: Among 50 Best Travel Experiences for 2027
Lonely Planet selected Da Nang for its Best in Travel 2027, featuring 50 destinations and experiences worldwide. The publication highlights Da Nang’s relaxed beaches, surrounding mountains, local cuisine and convenient access to UNESCO World Heritage Sites, including Hue, My Son Sanctuary and Hoi An Ancient Town.
Skyscanner: 68% Growth in Flight Searches
According to Skyscanner’s Travel Trends 2027, Da Nang ranked seventh among emerging destinations for the UK market, recording a 68% year-on-year increase in return flight searches. The comparison covers January 1 to June 17, 2026, against the corresponding period in 2025. This represents increased travel interest rather than confirmed visitor growth.
Priceline: One of Five Trending International Destinations
On October 13, 2026, Priceline included Da Nang among five international destinations in its Top 10 Places to Travel in 2027. The selection reflects year-on-year search growth, with highlights including the Golden Bridge, My Khe Beach and Marble Mountains.
Why Da Nang Appeals to International Travellers
Da Nang’s competitive advantage lies in its ability to combine different travel experiences within one accessible destination. Travellers can spend a morning relaxing at My Khe Beach, explore Son Tra Peninsula’s natural landscapes, discover the Marble Mountains and enjoy local cuisine in the evening.
Beyond the city, Central Vietnam’s cultural heritage adds another dimension. Hoi An Ancient Town, My Son Sanctuary and the Complex of Hue Monuments allow visitors to discover the region’s architecture, history and traditions.
This combination makes Da Nang particularly suitable for travellers who want both relaxation and cultural discovery without constantly changing accommodation.
Local Cuisine Adds Depth to the Travel Experience
Food is another important part of Da Nang’s destination appeal. From Mi Quang noodles and crispy banh xeo to fresh seafood served along the coast, local cuisine introduces travellers to the flavours and everyday traditions of Central Vietnam. For international operators, culinary experiences can become valuable additions to sightseeing programmes.
Guided food walks, traditional market visits, cooking activities and family-run restaurants offer opportunities for visitors to connect with local communities.
These experiences also support the growing interest in travel programmes that place greater emphasis on cultural interaction and meaningful personal experiences.
What Does This Mean for International Travel Agents?
Da Nang’s growing recognition creates several opportunities for travel product development in 2027.
- Beach and heritage combinations: Agents can position Da Nang as a convenient base for Central Vietnam journeys, combining coastal accommodation with cultural excursions to Hue, Hoi An and My Son.
- Experience-led itineraries: Rather than focusing exclusively on major attractions, operators can introduce countryside cycling, local cooking, traditional craft workshops and guided cultural encounters.
- Flexible programmes for different traveller profiles: Da Nang can accommodate family holidays, couples, small-group cultural journeys and incentive travel, with experiences adapted to different interests and budgets.
Priceline’s 2027 report also identifies growing interest in personalized experiences and meaningful hospitality. For travel companies, this reinforces the importance of designing programmes around travellers’ preferences rather than relying on standard sightseeing schedules.
Sources:
https://vietnamtourism.gov.vn/post/68670
https://en.vietnamplus.vn/lonely-planet-names-da-nang-among-the-best-in-travel-2027-choosing-golden-bridge-as-the-feature-image-post352513.vnp
https://www.timeout.com/news/skyscanner-list-of-travel-destinations-on-the-rise-for-2027-100826
https://press.priceline.com/priceline-reveals-2027-where-to-next-travel-trends-report-as-americans-find-new-ways-to-make-every-trip-count/
Practical Considerations for 2027 Travel Planning
International travel companies should also consider Central Vietnam’s seasonal weather when developing programmes. The drier months, generally from February to August, are often more suitable for beach activities and outdoor sightseeing. The later months of the year can bring heavy rainfall, storms and occasional flooding.
Flexible scheduling, appropriate accommodation selection and reliable local transportation are therefore essential to maintaining a comfortable travel experience. For partners targeting peak travel periods, early coordination of hotels, guides and popular attractions can also help ensure smoother operations.
How An Vui Travel Supports Travel Partners
As a Vietnam-based DMC and direct operator, An Vui Travel works with international travel companies to transform emerging destination trends into practical, market-ready programmes. Our focus on slow travel and deep cultural experiences allows partners to combine Da Nang’s recognised attractions with meaningful local encounters across Central Vietnam.
From customised itinerary planning and accommodation arrangements to transportation, guiding services and authentic cultural activities, our team supports partners in creating journeys tailored to their clients’ expectations.
