Phu Quoc Tops Traveloka’s 2026 Rankings Ahead of APEC 2027

Phu Quoc is gaining commercial importance in Southeast Asia’s tourism market. According to the Traveloka SEA Index released in October 2026, the Vietnamese island ranked first among five newly featured destinations in the platform’s Q3 2026 regional rankings, ahead of Hangzhou, London, Nagoya and Paris.

The island also exceeded Traveloka’s growth benchmarks across five monitored Southeast Asian markets, suggesting that its appeal is extending beyond established visitor segments.

Combined with preparations for APEC 2027, these developments create an important question for international travel agents: how can growing destination awareness be translated into profitable, differentiated Vietnam travel products?

Phu Quoc’s Traveloka Ranking Signals Expanding Regional Demand

Traveloka’s Q3 2026 SEA Index identified Phu Quoc as a leading emerging destination across Indonesia, Malaysia, Singapore, Thailand and Vietnam. The island ranked as the fastest-growing international destination among Indonesian travellers on the platform. It also recorded strong search growth among Malaysian users and appeared among Vietnam’s five fastest-growing domestic destinations. These findings indicate growing awareness across several markets rather than dependence on a single traveller segment.

For international travel companies, this creates opportunities to diversify customer acquisition and develop island products for regional holidaymakers alongside long-haul travellers.

What the Latest Tourism Data Means for Travel Agents

Traveloka’s findings are supported by strong visitor growth.

According to tourism figures reported in September 2026, Phu Quoc welcomed more than 8.57 million visitors during the first nine months of 2026, representing 30.5% year-on-year growth. International arrivals exceeded 1.92 million, increasing 60.2% compared with the same period in 2025. Meanwhile, Vietnam welcomed 17.68 million international visitors during January–September 2026, up 14.5% year on year, according to the Viet Nam National Authority of Tourism. Phu Quoc’s faster international growth suggests that the island deserves greater attention within Vietnam product portfolios.

For travel agents, the potential commercial value comes from longer resort stays, private services, upgraded accommodation and additional paid experiences rather than visitor volume alone.

Sources:

https://ovietnam.vietnamnews.vn/phu-quoc-tops-travelokas-new-destination-rankings-ahead-of-apec-2027-post416190.

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https://dtinews.dantri.com.vn/lifestyle/phu-quoc-tourism-growth-outpaces-singapore-and-thailand-20261017092251187.htm

Match Phu Quoc’s Growth to the Right Traveller Segments

Different traveller motivations require different island products.

• Regional leisure travellers: Position Phu Quoc as a convenient beach holiday combining resort accommodation, entertainment, dining and organized excursions.
• Families and multigenerational groups: Develop programmes around VinWonders, the Sea Shell aquarium, Grand World and accessible beach experiences, with flexible schedules.
• Long-haul couples and premium travellers: Combine higher-category resorts, private transportation, curated dining and relaxation with mainland Vietnam extensions.
• Corporate and incentive groups: Explore resort-based meetings, team activities, private dining and incentive programmes as infrastructure develops ahead of APEC 2027.

These segments allow agents to differentiate packages through experience selection and service levels rather than competing exclusively on price.

APEC 2027: Infrastructure Development and Operational Considerations

Preparations for APEC Economic Leaders’ Week 2027 include the expansion of Phu Quoc International Airport, convention and exhibition facilities, a multipurpose performance venue and transport improvements. These projects could strengthen the island’s future MICE capabilities and international connectivity, although completion schedules and operational readiness require verification.

Travel agents should also consider seasonality. November to March generally offers more favourable beach conditions, while wetter months require flexible marine activities.

How An Vui Travel Supports International Travel Partners

Identifying demand is only the first step. Converting that demand into an attractive and commercially workable itinerary requires reliable destination operations. As a local DMC and direct operator, An Vui Travel supports international partners with tailor-made Phu Quoc programmes, accommodation coordination, private transportation, local experiences and multi-destination Vietnam itineraries. Our approach focuses on matching traveller expectations with practical routing, suitable suppliers and realistic travel schedules.

Turning Phu Quoc’s Recognition Into Commercial Value

Phu Quoc’s performance in Traveloka’s 2026 rankings indicates growing regional visibility, while international arrival growth and preparations for APEC 2027 strengthen its longer-term commercial relevance.

For travel agents, the opportunity is not simply to add another island destination to an existing portfolio. It is to develop products around clearly defined traveller motivations, differentiated experiences and well-coordinated services.

Agents who combine market intelligence with realistic itinerary design will be better positioned to convert Phu Quoc’s growing recognition into attractive, revenue-generating Vietnam travel programmes.

Planning new Phu Quoc travel products for 2027? Share your target market, traveller profile, preferred duration and travel period with An Vui Travel. Our team can help develop a suitable island programme or Vietnam itinerary extension.

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