Vietnam gets more love from Indonesian travellers

While Singapore and Malaysia continue to be top destinations in South-east Asia for Indonesian travellers, Vietnam’s growing popularity in the market has attracted the attention of outbound agencies.

Hellen Xu, CEO of Panorama JTB Tours Indonesia, said Vietnam has attracted travellers in many ways, from its affordability, accessibility within the country, and aggressive destination promotions.

“Vietnam did not stand out as a destination before, but it has now become (one of the top) destinations for us,” Xu told TTG Asia, adding that despite the frequent flights between the two countries, tickets were always quickly snapped up.

Vietnam Airlines operates daily between Ho Chi Minh City and Jakarta. Vietjet flies to Jakarta daily from Ho Chi Minh City and four times a week from Hanoi. It also flies daily from Hanoi and Ho Chi Minh City to Bali.

Xu said Vietnam is an alternative for Indonesians who have visited Thailand multiple times.

Yento Chen, CEO of Destination Tour, agrees. He has seen his market to Vietnam grow by 15 per cent over 2023, with interest in northern Vietnam shifting to central Vietnam.

“Sa Pa district (north-west of Hanoi) has been popular with travellers lately, but it is a seasonal destination. Danang, Hoi An and Hue in central Vietnam, however, are open all year round and have varied attractions that are in close proximity to each other. These factors make them more appealing to travellers,” he said.

Danang is rich with beaches, historic sites, culture, and culinary charms; Hoi An Ancient Town is a UNESCO World Heritage Site; and Hue, is the former capital of Vietnam during the Nguyen Dynasty.

“The three cities can be reached within one to two hours, so travellers (on short stays can) explore all three cities. They also have a choice of staying in Danang and taking day trips to the other two,” Chen said.

For now, Indonesians wanting to explore Danang will need to fly via Singapore or Malaysia’s Kuala Lumpur due to a lack of direct flights from Indonesia.

Chen opined that Vietnam is comparable price-wise with popular Thailand, which makes the former an easy win among Indonesians.

Vietnam has also been charming high-end Indonesian travellers, shared Kevin Hartanto, founder and travel curator at Truvi. Apart from familiar Hanoi and Ho Chi Minh City routes, his clients visited Phu Quoc, Hoi An, and Danang last year and are now keen on the relatively isolated Ninh Van Bay in 2025.

Kevin said the development of luxury products, including hotels led by reputable brands like Six Senses and Aman, has certainly helped Vietnam to catch the eye of well-heeled travellers.

Upcoming luxury hotel openings to watch this year include Nobu Danang and Park Hyatt Phu Quoc, and Kempinski Saigon River in 2026.

Anvui hopes that the knowledge shared above will be useful to you. Don’t forget to visit Anvui Travel’s YouTube channel to see wonderful travel moments. Customers are looking for a professional, affordable tour operator, don’t hesitate to contact Anvui De Voyage via info@anvuitravel.com or (Hotline): +84 912 683 908!

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Resourse: https://www.ttgasia.com/2025/01/21/vietnam-gets-more-love-from-indonesian-travellers/