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Vietnam is entering a period of unparalleled tourism acceleration, marked by nearly 17 million foreign visitors in 2024 and continuous growth throughout 2025. This trajectory positions the country as one of Asia’s most dynamic travel markets, driven by expanded flight networks, improved infrastructure, and an increasingly diverse portfolio of cultural and nature-based attractions.
Key contributing markets include South Korea, China, Taiwan, India, and the U.S.. Flexible visa policies and expanded route networks continue to stimulate inbound demand.
The surge in inbound arrivals highlights Vietnam’s global appeal across both short-haul and long-haul sectors. Travelers are drawn to Vietnam for its unique blend of outdoor and urban experiences, from ancient towns and limestone landscapes to modern beachfront cities and world-class cuisine. Simultaneously, domestic tourism remains a strong pillar of the industry, supported by rising disposable income and widespread travel interest among Vietnamese families.
Vietnam’s hospitality sector is evolving rapidly to absorb this demand. The country now boasts over 192,000 midscale-to-luxury rooms, reflecting a decade-long double-digit growth rate. Major international hotel brands are expanding aggressively, enriching the market with new properties designed for families, MICE groups, and premium leisure travelers. The rise of boutique hotels and sustainable eco-lodges further strengthens Vietnam’s positioning as a destination that caters to modern, conscious travelers.
Looking forward, Vietnam is projected to exceed 25 million foreign visitors by 2025, backed by strategic government investment, enhanced service capability, and broader accessibility. As the country continues to upgrade its infrastructure, promote off-the-beaten-path destinations, and integrate digital travel services, it will solidify its place as a leading player in Asia’s competitive tourism landscape.
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