New Vietjet Routes Connect Hanoi with Europe and Central Asia

Vietjet’s new Hanoi, Almaty and Prague connections open additional access to Vietnam from Europe and Central Asia. Beyond improved air connectivity, the development offers international travel companies new possibilities for market expansion, itinerary development and inbound tourism partnerships.

A New Gateway Between Vietnam, Europe and Central Asia

On 10 October 2026, Vietjet Air officially launched three new route connections linking Hanoi, Almaty in Kazakhstan and Prague in the Czech Republic. The expansion marks another step in connecting Vietnam with international source markets through a broader aviation network.

The services operate using Airbus A330-300 aircraft, initially offering two round-trip flights per week on Tuesdays and Fridays/Saturdays. The Hanoi–Prague connection operates via Almaty.

While the immediate development concerns aviation, its wider significance lies in tourism distribution. More accessible international routes can make Vietnam easier to include in overseas travel portfolios, particularly when supported by competitive packages and reliable local operations.

For international travel companies, the important question is not simply how many new flights are available, but how these connections can generate additional travel demand and commercially sustainable Vietnam programmes.

Source:

https://www.businesstraveller.com/news/vietjet-prague-flights-europe-debut/

https://baochinhphu.vn/vietjet-khai-truong-duong-bay-den-almaty-va-praha-102261011174647707.htm

From New Flight Routes to New Tourism Markets

Europe: Strengthening Vietnam’s Access to Czech Travellers

The Hanoi–Prague connection provides another travel option between Vietnam and the Czech Republic, a market with established social and economic connections to Vietnam. According to Prague Airport representatives cited by Báo Đầu Tư, the new route is expected to serve more than 67,000 passengers in both directions during its first year of operation.

Although this forecast includes different passenger purposes and cannot be interpreted entirely as inbound tourism demand, it indicates an opportunity for travel businesses to evaluate the route’s commercial potential. The Vietnamese community in the Czech Republic also creates a distinct travel segment. Visiting friends and relatives can generate additional demand for leisure services, particularly when travellers extend their journeys to explore other parts of Vietnam. For Czech tour operators, this offers two potential directions: introducing Vietnam to new leisure customers and developing shorter domestic extensions for passengers already travelling to the country.

Sources

https://baodautu.vn/khai-truong-3-duong-bay-moi-tang-ket-noi-du-lich-ha-noi-voi-chau-au-va-trung-a-d719008.html

https://giadinhonline.vn/vietjet-khai-truong-loat-duong-bay-ha-noi-almaty-ha-noi-praha-va-almaty-praha-tang-cuong-ket-noi-a-au-d214261.html

Central Asia: An Additional Market for Vietnam Inbound Tourism

The Hanoi–Almaty connection creates another access point between Vietnam and Kazakhstan.

For Kazakhstan-based travel companies, the opportunity is to assess Vietnam as an alternative or complementary Asian destination, with products tailored to specific motivations such as cultural discovery, family holidays or coastal relaxation.

Northern Vietnam can be positioned as a gateway to experiences that combine urban culture, natural landscapes, local cuisine and heritage.

What Does This Mean for International Travel Agents?

The commercial impact of a new flight route is measured not only through passenger arrivals, but through the ability to convert improved accessibility into bookable travel products.

• First, new air connections create opportunities for market diversification. Travel companies can introduce Vietnam to customers who may previously have found flight access less convenient.
• Second, they support greater itinerary flexibility. Hanoi arrivals can be combined with Northern Vietnam experiences or extended into longer journeys covering Central and Southern Vietnam.
• Third, they create opportunities to increase booking value. Private transfers, cultural experiences, accommodation upgrades, specialist excursions and domestic extensions allow agents to generate additional revenue beyond the core travel package.

For travel sellers, these are potential commercial benefits rather than guaranteed outcomes. Profitability still depends on demand, competitive pricing, supplier costs and conversion rates.

Turning Connectivity Into Profitable Vietnam Travel Products

Instead of creating generic itineraries around a newly announced flight, agents should begin with the customer segment and its purchasing motivation.

• For European cultural travellers, a 10–12-day Vietnam programme could combine Hanoi, Ninh Binh, Ha Long Bay, Hue and Hoi An. The commercial proposition is a well-paced introduction to Vietnam with distinctive cultural activities and optional premium upgrades.
• For Kazakhstan-based families or leisure groups, a 9–12-day programme could combine Northern Vietnam’s cultural experiences with a beach extension in Central or Southern Vietnam. The product should be designed around suitable seasonal conditions and confirmed transport arrangements.
• For visiting-friends-and-relatives travellers, shorter three-to-five-day domestic extensions may provide a more relevant product than a complete international package.

These different concepts allow agents to serve multiple customer groups without depending on a single standard itinerary.

How An Vui Travel Helps Partners Capture New Opportunities

New aviation connections can introduce Vietnam to additional customers, but successful sales depend on the quality, relevance and competitiveness of the ground programme.

As a local DMC and direct operator, An Vui Travel supports international travel partners in translating new market opportunities into practical, sellable Vietnam itineraries.

Through tailor-made product development, supplier coordination, accommodation sourcing, transport arrangements and local experiences, An Vui Travel helps partners build programmes aligned with different traveller expectations and commercial requirements.

The launch of Vietjet’s Hanoi–Almaty–Prague connections represents a positive development for Vietnam’s international tourism accessibility.

For travel agents, however, the most valuable opportunity is not simply an additional route. It is the possibility of reaching new customer segments, diversifying existing travel portfolios and developing products that encourage visitors to explore more of Vietnam.

By connecting market insight with thoughtful itinerary design and dependable local operations, international travel companies can turn aviation developments into meaningful business opportunities.

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