Thanaka Gains Global Recognition as Myanmar’s Cultural Heritage

Myanmar’s traditional cosmetic paste, Thanaka, has achieved global recognition in 2025 as UNESCO officially listed it as part of humanity’s intangible cultural heritage. This development shines a spotlight on Myanmar’s cultural identity, offering new opportunities for niche tourism focused on authenticity and tradition.

As reported by the Global New Light of Myanmar, Thanaka has been used for over 2,000 years as a natural cosmetic and sun protection by locals. Its significance goes beyond skincare — Thanaka is tied to social rituals, religious practices, and community identity.

This recognition comes at a pivotal time for Myanmar, which is working to restore its position as a cultural travel destination. Travelers increasingly want to engage in hands-on, authentic experiences, and Thanaka provides a unique gateway. Visitors can participate in workshops where they grind Thanaka bark, learn its traditional applications, and understand its cultural symbolism.

Combined with other cultural draws such as Bagan’s temple plains, Inle Lake’s floating villages, and Yangon’s colonial architecture, Thanaka helps diversify Myanmar’s appeal beyond sightseeing into experiential tourism.

For B2B partners, Thanaka’s UNESCO status creates an opportunity to design new thematic itineraries. Options include:

• “Cultural immersion tours” featuring Thanaka workshops, local festivals, and traditional crafts.

• Wellness retreats that combine Thanaka treatments with meditation in Buddhist monasteries.

• Incentive programs highlighting Myanmar’s heritage as a way to offer unique and memorable experiences to corporate clients.

 

With global attention on Thanaka, Myanmar has a rare opportunity to reposition itself as an authentic, culturally rich destination. Early adopters who design immersive programs now can capture a niche but high-value market segment seeking authenticity.

Myanmar’s heritage is gaining global recognition, and Thanaka is leading the way. For travel partners, this is an invitation to weave deeper cultural stories into itineraries and create experiences that resonate on a human level.

👉 Now is the time to add cultural depth to Myanmar tour offerings and tap into the growing market for experiential travel.

Read original news here: https://www.gnlm.com.mm/thanaka-to-join-unescos-representative-list-of-the-intangible-cultural-heritage-of-humanity/#article-title