Ha Long Bay Welcomes Surge in International Arrivals Ahead of Peak Season

Ha Long Bay, Vietnam’s UNESCO World Heritage site, is once again buzzing with energy as international travelers return in growing numbers. With its iconic limestone karsts, emerald waters, and vibrant cruise culture, Ha Long has long been regarded as one of Asia’s most breathtaking destinations. Now, recent reports show that the province of Quang Ninh is experiencing a strong surge in arrivals ahead of the 2025 year-end peak season. This renewed momentum not only highlights Vietnam’s growing appeal but also unlocks fresh opportunities for B2B operators and international partners.

According to Vietnam News, Quang Ninh recorded robust growth in the first half of 2025, with visitor numbers surpassing pre-pandemic levels in certain European source markets. Much of this growth can be attributed to expanded visa exemptions for European travelers, which have made Vietnam a more accessible destination for long-haul tourism. This policy shift has breathed new life into the high-end travel sector, particularly in Ha Long, where luxury cruises and boutique hospitality products are flourishing.

The cruise segment, in particular, is enjoying unprecedented demand. Overnight and multi-day cruises are fully booked weeks in advance, with itineraries expanding beyond sightseeing to include activities such as kayaking, cave exploration, wellness sessions, and onboard fine dining. Meanwhile, boutique hotels and eco-lodges in the surrounding area are catering to travelers seeking more intimate, sustainable experiences. Cultural excursions are also on the rise, as visitors increasingly want to connect with the local community. Handicraft workshops, seafood market tours, and heritage village visits are now being woven into itineraries. These trends reflect a global movement toward experience-driven tourism, where travelers prioritize authentic and memorable encounters over mass-market sightseeing.

For B2B operators, Ha Long’s upward trajectory offers significant potential. Demand is growing not only for classic leisure cruises but also for tailor-made products that appeal to niche segments. MICE (Meetings, Incentives, Conferences, and Exhibitions) is a particularly promising area, as Ha Long’s unique seascape provides an extraordinary backdrop for corporate events. International partners can also benefit by designing multi-destination packages that combine Ha Long with Hanoi’s cultural capital or extend itineraries into Ninh Binh, Sapa, and even cross-border Indochina circuits. This approach increases product diversity and appeals to high-spending travelers who prefer seamless regional journeys. Additionally, the timing is ideal for collaboration on sustainable tourism development. Many operators are already aligning with Vietnam’s national strategy to position itself as a green, responsible destination. Opportunities exist for creating eco-friendly cruise options, integrating low-carbon transport, and working with local suppliers to ensure tourism benefits the broader community.

The current momentum cannot be overstated. As Europe and Asia expand their outbound travel in 2025, destinations like Ha Long that offer both natural wonders and premium services are positioned to stand out. The recent visa policy changes have lowered entry barriers, while infrastructure upgrades — including expressways from Hanoi and Van Don International Airport — ensure smoother access. This is the moment for B2B partners to act. The demand curve is climbing, and those who secure local partnerships, negotiate exclusive cruise allotments, and design creative packages will be well-placed to capture the high-value market.

Ha Long Bay’s resurgence is a powerful reminder that Vietnam remains one of Asia’s brightest tourism gems. For international operators, the destination offers not just stunning scenery but also a fertile ground for innovation in cruise itineraries, MICE, cultural immersion, and sustainable travel experiences.

👉 With momentum building ahead of peak season, now is the perfect time to collaborate and create tailor-made products that showcase Ha Long Bay at its best.

Read original news here: https://vietnamnews.vn/travel