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Cambodia’s tourism sector is regaining strength, with Angkor Wat once again reclaiming the spotlight on the global travel stage. Beyond its iconic temples, Cambodia is positioning itself as a hub for eco-tourism, wellness, and river cruising — offering travelers new ways to experience the Kingdom of Wonder.
According to Tourism Cambodia, arrivals in 2025 are steadily climbing, led by strong growth from Asian markets, followed by European cultural travelers. Siem Reap’s hotel occupancy rates are rising, with boutique and eco-friendly accommodations seeing increasing demand. At the same time, Phnom Penh is being promoted as a gateway to river cruises along the Mekong, offering seamless connections with Vietnam.
Cambodia is also investing in cultural tourism campaigns to highlight lesser-known attractions such as Banteay Chhmar, Tonlé Sap floating villages, and traditional Khmer craft villages. This diversification aims to extend visitor stay duration and distribute tourism benefits more widely across the country.
For B2B partners, Cambodia’s revival offers opportunities to develop creative packages that combine temple-hopping with wellness retreats, eco-adventures, or culinary experiences. Multi-country itineraries linking Vietnam and Cambodia remain particularly attractive, especially for long-haul travelers seeking depth and variety. Incentive groups and honeymooners are also drawn to the cultural richness and intimate experiences Cambodia can provide.
Angkor Wat remains timeless, but Cambodia’s tourism story is evolving. For operators and partners, this is a prime moment to diversify product offerings and capture the growing demand for authentic, meaningful journeys.
👉 Leverage Cambodia’s temple-to-river experiences to create unique Indochina packages.
👉 Read original news here: Tourism Cambodia
