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Food Tourism Continues to Drive Travel Demand
Culinary tourism is becoming one of the fastest-growing segments in global travel. According to the Vietnam National Administration of Tourism, food experiences are now a key motivation for international visitors, especially those seeking authentic cultural connections.
https://vietnamtourism.gov.vn/en
Insights from Vietnam News and VietnamPlus also show that travelers increasingly prioritize local food experiences, street food exploration, and immersive culinary activities as part of their journeys.
https://vietnamnews.vn/travel
https://en.vietnamplus.vn/travel/
Within this trend, Hai Phong is emerging as a new hotspot, offering a raw and authentic alternative to more commercialized food destinations like Hanoi or Ho Chi Minh City.
A Unique Culinary Identity of Northern Vietnam
What sets Hai Phong apart is its bold and distinctive flavor profile. Known as a port city, Hai Phong’s cuisine combines fresh seafood, rich broths, and strong seasoning, creating dishes that are both flavorful and memorable.
Signature dishes include:
Bánh đa cua is one of the famous specialties of the port city of Hai Phong, impressing with its characteristic soft, chewy red rice paper. The dish combines the sweetness of crab broth, served with lolot leaf rolls, water spinach and fried onions to create a rich, unforgettable flavor. This is a typical dish that clearly shows the culinary culture of Northern Vietnam.
Bún cá Hải Phòng is a famous signature dish with a light but rich flavor. The broth is simmered from fish bones combined with tomatoes and pineapple to create a harmonious sweet and sour taste, served with crispy fried fish, fish cakes and raw vegetables. This is the ideal choice to explore local cuisine when visiting Hai Phong.
Nem cua bể are a famous specialty dish with a unique square shape, different from traditional fried spring rolls. The spring roll filling includes crab meat, shrimp, pork and wood ear mushrooms, wrapped in rice paper and then fried until golden and attractive. When eaten with raw vegetables and sweet and sour fish sauce, the dish brings a rich, unforgettable flavor.
Bánh mì que is a famous snack with its compact size and crispy crust. The inside is often spread with fatty pate and a little spicy chili sauce to create a rich, attractive flavor. This is a simple but very attractive dish, associated with Hai Phong street cuisine.
Food tours in Hai Phong often take place in local neighborhoods and night markets, allowing travelers to explore hidden eateries and interact directly with local vendors. This creates a highly authentic and immersive experience.
Why Travel Agents Should Promote Hai Phong Food Tours
For travel agents, Hai Phong offers strong potential in the growing food tourism segment. Compared to more established destinations, Hai Phong provides a less crowded, more local experience, which is increasingly attractive to international travelers.
According to insights from VietnamNet, tourists are showing greater interest in destinations that offer authentic local culture and unique culinary identity.
https://vietnamnet.vn/en/vietnam-travel-tag7681060597619193339.html
Hai Phong food tours can be easily integrated into Northern Vietnam itineraries, especially in combination with Ha Long Bay or Hanoi. This allows agents to:
- Increase itinerary value with unique experiences
- Differentiate products from standard city tours
- Upsell culinary experiences such as guided street food tours and cooking classes
- Attract young travelers and experience-driven markets
Anvui Travel – Your Trusted DMC in Vietnam
Anvui Travel is a Direct Operator with strong expertise in Vietnam. With deep local knowledge and trusted partners in Hai Phong, we design authentic food tours that showcase the best of local cuisine.
Our team provides 24/7 support, flexible customization, and competitive pricing, ensuring high-quality experiences and smooth operations for travel partners.
Suggested Culinary Itineraries Featuring Hai Phong
Anvui Travel offers curated programs that include Hai Phong:
- Hai Phong Street Food Tour (1 Day)
- Hanoi – Hai Phong Culinary Journey (2–3 Days)
- Northern Vietnam Food & Culture Tour (4–6 Days)
- Hanoi – Hai Phong – Ha Long Experience (3–5 Days)
These itineraries combine food, culture, and local experiences, and can be fully customized for different markets.
Connect with Anvui Travel for Tailor-Made Programs
If you are looking to develop culinary tourism products in Vietnam, contact Anvui Travel to receive detailed itineraries and brochures. Our team is ready to assist via WhatsApp for quick consultation and partnership opportunities.
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